GENERA is a luxury cigar casing company based in Manchester, UK. The casings themselves are produced using F1 grade aluminium and then packaged in a wooden matte box, with retail starting at around £1000.
I was approached to create a mantra and brand concept that reflected the heritage, luxury and distinctiveness of the product itself. The design embeds the traditional and contemporary thinking the client wanted the company to represent. It showcases the contemporary upper-class, whilst still respecting the values and traditions that are embedded in the history of cigar smoking.